SEO Consulting Increases Exposure, Generates Traffic, and Drives Sales

SEO consulting has evolved into a set of complementary disciplines that push your website into the top positions for your space. Years ago, the search engines’ ranking algorithms were relatively simple and static. Search engine optimization consulting at the time was focused almost entirely on link popularity and on-site content. The landscape shifted dramatically when Google launched their Florida Update in 2003. It marked the beginning of a new era in search.

Today, the ranking algorithms change continuously. Sites that were once listed in the top positions have since plummeted into the depths of the search engines’ organic listings. SEO consulting has become more important than ever for controlling your search territory.

Below, you’ll learn how professional consulting increases your website’s exposure, generates targeted traffic, and drives sales. We’ll describe the services you can expect and how they give your company a competitive edge in your space. We’ll also provide useful tips that will help you find a search engine optimization consulting firm that can catapult your website into the top positions.

How SEO Consulting Delivers Bottom-Line Results

If your website does not receive exposure, it cannot attract targeted traffic. Without targeted traffic, it cannot contribute to your bottom line. Search Engine Optimization consulting uses a multi-pronged approach to lift your site to the top listings for your keywords. By appearing higher in the search engines, you’ll enjoy more exposure to your market. By targeting specific keywords that your customers are using, you’ll attract visitors who are more willing to take a predefined action. Whether you’re collecting customer information for an email campaign or driving visitors into a sales funnel, SEO consulting provides targeted exposure – the engine for bottom-line results.

Basic And Advanced SEO Consulting Services

Every search engine optimization consulting agency is unique. Most offer a core set of services that will help push your site higher into the organic listings. These will include keyword research, content creation and syndication, and link building. The speed with which you’re able to climb into the top positions, and your site’s ability to control those positions, will depend on a few factors. The proficiency of the SEO consulting firm is important. So too, is the breadth of services offered.

Many SEO consulting professionals offer a comprehensive menu of services that includes online reputation management, reverse SEO, and social media optimization. Some will also launch and manage your pay-per-click campaigns. This is not to suggest that your site needs every service in order to meet your objectives. Instead, a search marketing specialist will review your goals and design a tailor-made strategy for you.

The Hidden Value Of An SEO Consulting Professional

One of the most overlooked benefits of hiring an SEO consulting firm is that they will contantly monitor the search engines’ ranking algorithms. As the algorithms change, they can modify their techniques to gain greater leverage for your website.

For information on SEO Perth consultant in Perth click here.

Too often, site owners watch their rankings suffer without fully appreciating the root causes. Their pages slowly plummet in the organic listings, causing their traffic volume to deteriorate. As their traffic declines, their sales dry up. A search engine optimization consulting expert will watch the algorithms closely and adapt quickly to changes. While your competitors struggle to maintain their positions, you’ll more easily control your search territory.

Search Engine Consulting Provides A Competitive Edge

Most site owners are slow to adapt to the changing landscape of the search engines. For example, when Google launched their Universal Search platform, savvy SEO consulting firms devoted more attention to social media optimization. In doing so, they uncovered multiple entry points for their clients; Google had given social media sites more ranking authority.

This type of competitive edge is critical, though it’s often hidden from site owners. As the algorithms change, an experienced SEO consulting firm will carve out new opportunities to produce this type of edge for your site. How To Hire An SEO Consultant

Experience counts, of course. A professional SEO consultant should have several years of experience in the search industry. That will have given them exposure to the tumultuous roiling of the search engines’ algorithms. Beyond experience, tactical and strategic foresight is critical. An SEO consulting professional should not only monitor the current state of the algorithms, but have formulated an impression regarding what the near future holds. Tracking and reporting is also important. Ideally, your SEO consulting firm will have the necessary tools to track organic positions, traffic, and even conversions.

So, does your company need SEO consulting services in order to capture and control your search territory? That depends on your niche. If your space has very little competition in the search engines, a comprehensive approach may be unnecessary. On the other hand, if your competitors are struggling to capture your positions, hiring an SEO consulting firm may be the most appropriate response.

High Net Worth Insurance Protects a Variety of Valuables

Anyone who enjoys a high-end lifestyle should realize that ordinary personal insurance coverage just might not be adequate. Trust a knowledgeable agent to assess current needs and to tailor and design a custom package of protection to safeguard belongings, the family and any valuable assets. Viable high net worth insurance policies afford not only a higher level of coverage, but also concierge-style service with complimentary property valuations, appraisals and risk assessments.

Options available include:

  • High-value home insurance:

Many companies provide policies with replacement cost values in excess of $1 million. Anyone having a waterfront location or other unique exposures can get the help they require from qualified agents in order to find the optimal solution. In order to help control costs, these agents may also offer high value deductible programs as well as other creative solutions.

  • Coverage for secondary residences:

It would be a shame to have these family treasures lacking the proper amounts of insurance to protect them as well. It is quite possible to insure vacation homes and rental properties with the convenience of one package policy and bill.

  • Private collections:

Protect any fine art, firearms, antiques, jewelry, wine and other collectibles with the equally valuable coverage they deserve. These items should be appraised annually and insured for their current value. Also, keep photo records and inventory these items properly.

  • Directors and officers coverage:

If serving on a non-profit board, a generic non-profit insurance may not be enough. Directors and Officers (D&O) coverage can be included to cover any personal liability risk. Consider choosing from the highest limits available to lessen any possible risks and exposures.

  • Personal Auto:

Insure all vehicles on one convenient policy using “agreed value.” Any vehicle can be repaired with original manufacturer’s parts from a choice of repair shops. Coverage is available for collector vehicles. High deductible programs are also available.

  • Watercraft:

Get protection for boats of all sizes, including super yachts used for travel worldwide. Ask about options to protect crew and contents. Liability protection should be available in all states.

  • Aircraft:

Anyone who owns or operates aircraft can, and should, get insured with the broadest aviation coverage available.

  • Private staff:

Cover domestic employees work-related injuries, and get the coverage needed to respond to any potential lawsuits.

  • Worldwide travel:

Enjoy 24-hour assistance anywhere in the world whenever a medical emergency arises or uncontrollable circumstances require cutting a trip short to come home early.

For information on insurance policy for high value homes click here.

Bounce House Rentals – How to Choose the Right One

There is no denying the popularity of Inflatables. They are a huge hit at any event involving children, especially birthdays. However it is important to do your homework before purchasing one. Ignoring some things at the beginning can prove costly in the long run. Inflatables are specifically designed for children and that too of a certain age. Their safety is of the utmost important and cannot be ignored.

This article will go over some of the things that should be considered before purchasing or renting a Inflatables for any event. Doing so will not only ensure that you get the best product but also provide you with the peace of mind that your equipment is safe.

Bounce House Matching Themes – Important for Birthdays

Bounce houses come in many sizes, shapes and designs nowadays. With so much variety and options, people now have the option of choosing one that best suits the occasion or the event theme. For example if the occasion is a birthday party, it would be best to choose a Inflatables that resembles a birthday cake or a fun house. If it’s a church cook out, a bounce house that resembles a big burger will fit perfectly. Try to match the bounce rental with the theme of the event.

Insured Bounce House Rentals – A Must Have

It is best to do a little research when searching for companies that provide Inflatables rentals. Make sure they are insured and licensed as well as their equipment. Such companies will stand by their product and services.

Cleaning Bounce House Rental Equipment -Safety First

All bounce house equipment must be properly sterilized Inflatables before and after use. Make sure that the equipment the Inflatables rental company provides you is in good condition and is thoroughly cleaned. Unsanitary equipment can lead to severe illness with children or whoever else that may come in contact with the infected equipment. If the Inflatables is not adequately sterilized when you receive it, simply return it and ask for a new one.

Rental Inflatables Material – Compliance with Standards

Ask the Inflatables provider about the quality of the moonwalk. In most states, the moonwalks have to be made from commercial quality plastic for safety. Ensure that is the case with your equipment otherwise search for another provider. When it comes to children, it’s best to be safe than sorry.

Bounce House Accommodation – Size Does Matter

A moonwalk has to be big enough to accommodate every child attending the event. Therefore size does matter. Over crowding the Inflatables can affect its durability and might damage it causing harm to anyone who is inside. Therefore consider the number of children and their age attending the event before you finalize a bounce house.

All in all, Inflatables should be given proper attention. Getting a Inflatables rental is very easy. However renting the right one may take some searching around. But the trade off is well worth it. For information on bounce house rentals in Gilbert AZ click here.

Tips on How to Buy UPVC Or Rigid Vinyl Windows

Anyone who has looked into installing uPVC windows in their house will know that it is not a simple matter. It is virtually impossible to find an internet site belonging to a reputable dealer of uPVC windows that will give you even a rough idea of how much their product costs. Those sites that do offer online quotations will invariably ask for your phone number and address along with your uPVC window requirements. The reason is simple: they want to subject you to the wiles of a sales rep that will try and boost up the price. Below, I give a few tips on what type of specifications you want in your uPVC windows, and how you should handle uPVC or rigid vinyl windows sales reps that pay you a visit.

When buying uPVC or rigid vinyl windows it is important to be sure of the energy saving aspects of the windows in question. Everyone knows that uPVC will save you money in heating bills compared to timber frame windows, but not all uPVC windows do the job equally as well. There are two key considerations. The first is R-Value. This is a measure of thermal resistance. The higher the number, the more heat the windows will trap and the lower your heating costs will be during the winter. R-value is affected by the number of panes of glass the uPVC windows contain. Thus, triple glazing is better than double glazing. Single glaze reflective or tinted glass provides some thermal resistance but reduces the light the window lets in and is not as good as double, triple or insulated glass units. The other consideration is the amount of heat the windows leak into a room. During the summer cooling bills can be reduced if the uPVC or rigid vinyl widows have a thin layer of metallic oxide on them. This is called a low-e coating. A low-e coating reflects the heat from outside at an angle into the cool air gaps between the panes of glass, and thus prevents more of the heat entering the room.

For information on sash windows in London click here.

On top of these two key specifications for uPVC windows is the issue of security. You want to buy a rigid vinyl window with a multiple locking system. The best is when the locking system is fitted within the frame work of the window. If you live in a neighborhood with high crime you might want to consider having hardened aluminum or galvanized steel reinforcements fitted within the hollows of the window which can bolt the uPVC window to the wall.

Next is the issue of getting a good deal. There are some simple rules for dealing with uPVC reps. Never agree to anything at the first meeting. Get more than one quote. Always refuse the first offer and apologize for having wasted the reps time. If you are good at continually refusing an offer you will be amazed at how much the first price is reduced. Often by over 50% the price will drop. Each drop in price will be accompanied by some bogus reason for a discount. These reason are too numerous to mention here. You will be amazed at the amount of phone calls and calculator tapping the rep will go through before you get a reasonable offer.

When you get an offer you like, don’t rush in. Check that the price includes installation and at least a 10 year warranty. If you go for financing then make sure you get a copy of the financing deal to study at your leisure. Often the interest is massive and the penalty clause for paying the debt off early is absurd.

Only after you have had three quotes and are satisfied with the specs of the uPVC windows, the warranty, the financing, the reputation of the company and the price should you go ahead and put pen to paper.

5 Must Use Top SEO Tools For Analyzing Your Website

Website analysis is a key part of Search Engine Optimization or SEO. The main aim of the SEO process is to propel your website towards the top of Google’s search engine results page. But more often than not, SEO professionals experience the analysis part of the process as one that is extremely slow and time consuming.

For this reason, SEO experts have started using some top SEO tools to help them with their work. In the fiercely competitive world of the internet, the best SEO tools are much in demand. These tools make life much easier for SEO professionals with their whole host of features that are incredibly handy for ensuring successful SEO campaigns.

For information on a SEO expert in London click here.

Let’s take a look at five of the best SEO tools!

Web CEO

Whether it’s managing PPC or SEO campaigns, Web CEO can handle it all. This comprehensive suite packs a lot of punch and it is not merely SEO that Web CEO deals with. This top SEO software has received a lot of plaudits for its sleek user interface. Is your SEO process full of mundane and repetitive tasks? Don’t worry, through its emphasis on automation, Web CEO can take care of those tasks, and much faster too. Get your website ranked in no time with its effective keyword analysis feature, which suggests the optimum keywords for making your site the success it deserves to be.

IBP

iBusiness Promoter or IBP is yet another top SEO software that has garnered a lot of acclaim for itself in the world of SEO. IBP’s software suite aims to perform three major tasks of the SEO process; optimization, promotion, and tracking. IBP’s unique feature is its regular updates, which keeps it in line with changes in search engine algorithms. IBP ensures that your website reaches the pinnacle of various search engines such as Bing, Google, and Yahoo. Has a website that’s just not cutting it? Let IBP tell you the necessary adjustments you have to make.

SEMrush

SEMrush comes to mind whenever there is any discussion regarding the top SEO tools. SEMrush is a favorite tool for SEO analysts. Its analytics reports carry information from various fields of research, such as organic research, advertising research, display advertising, backlinks, video advertising research, and keyword research. Used and approved by over 500,000 users, SEMrush is ideal if you want in-depth information regarding your business’ SEO campaign.

SEO Powersuite

SEO Powersuite is a highly talked about SEO software that combines a ton of user-friendly tools for the entire SEO process. SEO Powersuite is the ideal software for those who are comparatively new to the SEO field. You don’t need a lot of experience or know how to handle SEO Power Suite. It is a cross-platform software and consistently adheres to the changes in search engine algorithm changes. Numerous Fortune 500 companies have been benefited by SEO Power Suite over the years.

SEOProfiler

SEPProfiler packs in tools related to link analysis and building, webpage audits, competitive intelligence, keyword research, web page optimization and social media for outperforming all your competitors to get a prime ranking on search engines. SEOProfiler is a dream software for SEO teams due to its support for multi-user accounts. Well-designed PDF reports can be created using the software too.

When You Opt for Limo Services

Have a plan in mind to enjoy a luxurious and stylish ride? No matter what kind of travel you are looking for, the first thing that strikes in mind for such a ride is a Limousine. Hiring a Limo is a difficult task. Sometimes people misjudge in choosing the right Limo service and may end up compromising with what they have got. There are many aspects that need to be considered while selecting a Limo service. Right from the type of event to the type of Limo you are looking for. Below are some of the procedures you may want to follow while choosing the right Limo service.

Type of event
Selecting the right Limo generally depends on the type of event. Limo services quote prices depending on the events. No matter what type of event it is, Limo service is there to give you joyful ride. For each event, Limos are customized as per the occasion. Some Limos also offer discount packages depending on the event you are looking for, so don’t hesitate to ask for it.

Hourly charges
Decide for how many hours Limo service is required. Most of the Limo services charge on an hourly basis. If you are looking out for a party bus to go for a long trip, then plan for the number of hours required.

Number of people
It’s important to decide how many people will be enjoying the ride. Some Limos can accommodate four to five passengers and some up to 20 passengers. If you are looking for a luxurious and high-class ride, then opt for a best one and ask your friends if they would like to share.

Type of Limo
Decide what type of vehicle you would like to hire for. Most of the Limo services offer vehicles like Sedans (4 passengers), 10 passenger Limousine, 12 passenger Limousine, 14 passenger Limousine, 14-20 passenger Limousine, coach bus, classic Limousine, etc. Decide which is comfortable for you depending upon the number of passengers and packages you are looking out for.

Go for Best service
Determine your budget and choose the best service out of it. Don’t look out for only prices, but also the service they are offering. Beware of the brokers if you are booking online or through a telephone call.

Plan your travel
Decide what kind of experience would like to get on a joyful service and share the same with the Limo service. Whether it’s alcohol or smoking, pickups or drops, regular route or some other route, share all your plans with the service provider so that they will help you meet your needs.

Discounts and packages
Do not forget to ask for the discounts and offers on the Limos. Check if everything you wanted is included in the package and also ask if the gratuity is also included.

Book as early as possible
In season, most of the Limo services get busy. If you are planning for big events like proms, concerts, or weddings, reserve the required Limo as early as possible.

Check the Limo
Don’t assume things. It’s better to visit the Limo service and check the Limo you have hired. Check if the Limo is comfortable or not. When the event is nearing, call the service and confirm your reservation.

Last but not least, whatever you asked for, get everything in writing before you use your credit card. A contract should be made including all the details you asked for and what they would be providing.

For information on car service in Toronto click here.

An Executive Chair Can Help You and Your Home Office

A lot of emphasis has recently been placed on office ergonomics, and it is about time. For years, people wondered why their backs hurt after spending a full day at work sitting in an office chair. Now we know exactly what happens to our frames when we sit too long in an uncomfortable chair. Designers have been working on differing approaches to fix the issues and have come up with some interesting concepts and designs over the last few years that help strengthen our inner core and hold us in balance while we sit and work.

Some of the design features that have become common place that would have been hard to find a few years ago are plastic contoured molding, lumbar supports and gas filled levers that allow chair tilting in multiple increments. Height adjustments along with total control of the back support and even the tilt angle of the chair when at rest is available now.

The covering fabric and insulation materials have also changed to include high density foam or memory foam and name brand fabrics that resist stains and clean up easily with warm soapy water. Print patterns and colors are endless and can be ordered without additional costs, giving the office decorator many more possibilities than the old traditional leather coverings.

Combining all of these features into an ergonomic package that looks good and makes your office complete is what designers have been working on. Some manufacturers have gone far above and beyond the rest providing extra features like heat, low frequency vibration and moving massage rollers for soothing aching tired muscles.

So, how does all of this help you? It starts by allowing your focus to remain on the solutions to problems that you are solving for people, not the aching back and how you need to constantly move and adjust to remain comfortable where you are sitting. Next it allows you more time in the seat, and everyone is more productive when they can sit for longer periods of time without getting up and changing positions.

Having a great chair in your home office is crucial if you are going to survive eight to sixteen hours a day working. If you are working in a chair that is old and is falling apart or one that leaves you tired and sore at the end of a long work day, then you should consider looking into a modern executive chair. Current designs have lots of features that help you survive your daily office experience and keep you feeling fresh and ready to go at the end of a long day sitting.

For information on vibrating foam rollers click here.

What is Massage Therapy – Healing Practice of Touch and Movement

What is massage therapy anyway? One thing we can say for sure is that it has become a fast growing profession. A couple of decades ago, you never even heard of massage therapy. But since then interest has grown tremendously. Even insurance companies understand and recognize the benefits of a skilled massage therapist.

The term massage therapy is used when talking about health and healing practices that involve touch and movement. It is a profession in which the therapist applies some manual techniques, and may apply at adjunctive therapies. These techniques when applied have the sole intention of trying to positively affect the health and well-being of the client.

So where did massage therapy come from?

The word massage is most likely to have emerged from the Greek word ‘Massein’, meaning ‘to knead’ or the Arabic word ‘mash’ meaning ‘to press softly’. Massage is really the oldest form of physical medicine known to man. It can be traced all the way back to the early Chinese medical manuscripts around 400BC. Hippocrates was known to advocate massage. And he was born in the fifth century and was also known as “the father of medicine”. It was used and written about in Roman times, with history recording Julius Caesar had received massage to help relieve neuralgia!

Massage therapy dates back thousands of years. Ancient writings of many cultures have referenced the term massage.

They included:

  • ancient Greek
  • ancient Rome
  • China
  • Japan
  • Egypt
  • Indian subcontinent

In the United States massage therapy became popular for a variety of health purposes in about that mid 1800’s. Around the 1930s and 1940s massage therapy fell out of favor. This was because of scientific and technological advances in medical treatments. Massage therapy interest was revived in the 1970s. Athletes were the one who mainly used this form of therapy back then.

There are over 80 types of massage therapy. Most of the time what happens is when people find a method or two that they like, they will usually stick with their practitioner who use this form of therapy. Then there are times when people find a particular massage therapist that makes them feel comfortable and that individual will remain a loyal customer to this particular massage therapist.

The first thing that will happen is the massage therapist will review your symptoms and neeeds. They will then ask you questions about your problem and conditions.

There are a variety of massage techniques that are used to help with the following:

  • reduce tension and pain
  • improve blood flow
  • relax muscles and provide a sense of well-being and relaxation

Massage therapy is really a hands-on manipulation of soft tissues and joints of the body. The soft tissues include:

  • muscle
  • skin
  • tendon
  • associated fascia
  • ligaments
  • joint capsules

Although it largely affects those muscles just under the skin, massage therapies benefits may also reach the deeper layers of muscle and possibly even the organs themselves. Massage also stimulates blood circulation and assists the lymphatic system (which runs parallel to the circulatory system), this helps to eliminate waste thoughtout the body.

The purpose of massage therapy is to prevent, develop, maintain, rehabilitate or augment physical function or relieve pain. It is also a clinically oriented health option with undeniable result in relief from an array of discomforts that include stress, muscular overuse and many other chronic pain syndromes. If employed early enough after accidents involving trauma and injury, massage therapy can greatly reduce the development of painful muscular patterning.

What the massage therapist will do is press, stroke, rub to try and manipulate the muscles and other soft tissue with particular focus on muscles and pressure points. Pressing and kneading different areas of the body to relieve pain, relax, stimulate, and tone the body. This will often happen using various pressure and movement. The therapist use their hands, fingers, forms, elbows, and sometimes feet.

With the goal to relax the soft tissues, help to increase the delivery of blood and oxygen to the massaged areas, reduce tension, relax muscles, decrease pain and provide a sense of well-being and relaxation.

Some of the popular types of massage are:

  • Swedish
  • Deep tissue
  • Trigger point
  • Reflexology

With the popularity in “massage” today, you should only get your massage from someone who uses the title “massage” (MT). This person has completed a diploma program at a recognized school and has passed an examination. When you are out looking for a qualified therapist look for someone who uses a massage therapist (MT) or registered massage therapist (RMT) as their title.

When is a time when massage therapy is not the right treatment?

If you suffer from certain circulatory ailments (such as phlebitis), infectious diseases, certain forms of cancer, cardiac problems, certain skin conditions, or any inflamed or infected tissues, be sure to consult your physician before initiating any massage program. An experienced massage therapist will also be able to tell you when massage is not indicated.

Family Photography Tips – The Good Group Photo

Probably the hardest picture to set up and pull off is the group family photograph. These pictures only really work when everyone is on the same page, looking at the camera and smiling at the same time. Synchronizing by getting everyone to say “cheese” is the typical way to get everyone smiling. But it doesn’t always work.

Here are some things to think about when trying to snap that lovely family portrait to make everyone happy:

Put the Group at Ease – It is essential that all participants in the photo are at ease and comfortable with each other as well as the photographer. If the photographer also happens to be a family member then being at ease should not be a problem. With no strangers in the midst, relaxing before the camera is not a problem.

Move into Scene – Don’t be afraid to move into the scene, cutting out the background and focusing just on the people. Crop off the top of the head of the taller people, in order to emphasize a connection among family members. Allow the drama of kinship and love to play out before the camera. Let the family members interact before snapping the picture. Saying “cheese” while always listed as one of the most important family photography tips, is not always a good one, and will make people go rigid and become less candid, so sit them down and let them get comfortable. The good shot will follow as you watch.

Blur the Background – Blurring out the background makes the people aspect more dramatic. It makes the family the focus of attention, because, after all, the family unit is what you’re shooting.

Candid within the Group – There is always someone in the family at a gathering who doesn’t want to sit for a picture. Today’s small compact cameras make it simple to get candid shots without have to pose everyone. Keep the camera in your pocket as you work the room. Find your shot and compose it and shoot quickly. It takes practice, but grab-shots do come out well with a little thought and focus.

Taking Multiple Shots – When trying to capture everyone in one group, the only real successful way to do it is to take many shots, and quickly. Shooting in rapid bursts of three or four shots at a time will get the good shot for which you’re looking. The first shot is usually a throwaway shot. However, the second or third will probably be the keeper. Shoot some shots before everyone is ready. Some of the best pictures are of the actual organizing to sit part of the activity.

Timing is Everything – Choosing your timing carefully will make or break the shot. However, true timing can only be learned with practice. Another of the suggestions that tops the list of family photography tips is that the quicker you learn to compose or to know what you want in composition the better will be your timing. Try to work taking of the picture within the natural flow of events, when the family is naturally together rather than artificially posed making them more rigid.

Lighting – No matter what type of photography, lighting is probably the most important element. In most instances a small flash will be sufficient. However, bigger family groups may require more lighting. Taking the photograph outside in natural light makes for an easier, less stressful shot.

Taking Control – It is paramount for the family photographer to maintain control of the situation and communication is the key. Keep talking to your subjects making them understand what you want to do and need for them to do to make for a happy situation. If you have a really large group to photograph, then use a tripod and have someone act as your assistant.

Smile – Finally, there is nothing worse than a grumpy old photographer, so smile. That will put everyone else who has to take part, at ease. Have fun, act like you’re enjoying the process. It’s okay to crack a joke or two in order to get everyone to loosen up. And don’t be afraid to be creative. Think outside the box. The group can be a group without sitting down next to one another with another row standing at attention behind. Emphasize other items of “family-ness.” Play with it. Enjoy!

Top Tips For Choosing Your Wedding Photographer

Getting married is an amazing experience. It is a day filled with emotion, joy, happiness and sometimes a little sadness when a family member or friend who is no longer with us is not there to share our special day.

As professional wedding photographers we know how stressful arranging your wedding day can be. With so many photographers around, where do you start? What do you need to know when looking for a wedding photographer? With prices ranging from a few hundred pounds to many thousands, how do you know if they are right for you?

It is a simple fact of life that with the arrival of digital cameras, many people now call themselves a “photographer”. Over recent years there has been an explosion of people offering their services as wedding photographers, many of who have never received any training, have no insurance, do not use professional equipment and do not have sufficient backups in place to cater for any eventuality.

A professional photographer will have all of the above and this post is a quick “Help Guide” to the things to look for and the questions we recommend you ask when choosing a wedding photographer. Grab yourself a cuppa and get comfy. This is not a definitive guide, merely a general overview of what to look for.

Looking for a Photographer:

Personal Recommendations: Have you been to a wedding recently? What did your friends think of their photographer? As a Yorkshire wedding photographer the majority of our clients come from personal recommendations from either Bride and Grooms who have used us, or from Venues that know the quality of the work we produce and the fantastic value for money we offer.

Google And Other Search Engines:

A quick search on any of the major search engines will produce a mind numbing amount of choices. For example, if you type into Google the search terms “Wedding Photographer” it will return millions results. Simply going through each result would take you years, so as a general rule of thumb, stick with those on page 1 or page 2. The reason for this is simple: If they are on page 1 or 2 then they have taken the time to ensure that their website is well designed, optimised and placed, to ensure that their products or services are easy to find for prospective Bride and Grooms.

Choosing A Photographer

As soon as you have decided on a date, have booked your wedding venue and received confirmation then book all other services required for your wedding day as quickly as possible. Leaving it to the last minute to book your wedding photographer is not a good idea.

Many Bride and Grooms start looking for their photographer the day they get engaged.

Websites:

The first thing to do is look at a photographers website but do NOT be fooled into thinking this is the be all and end all. Always concentrate on the images and not the website design. These days for a few hundred pounds you can have a real classy looking website designed. Never forget that a website only shows the content that the photographer WANTS you to see. You will only generally see the best images, the ones they want to use to showcase their abilities so take a good look around the website. Have a look and see how many different weddings you can see. If there is only one or two, have they only photographed a few weddings? Also how much information does the photographer give you? Are they up front about their prices or do you have to go in and see them to find out how much they charge? Do they give you specific detailed information about their services?

Also be VERY wary if they say they are a member of a “Professional Trade Organisation”. Some trade organisations only require photographers to pay an annual subscription fee to join then allow the photographer to use the Organisations logos on their website. Indeed some organisations have absolutely no joining requirements, you do not even have to own a camera and your Granny, who has no idea about photography, could join if she wanted. Do your homework and check out Trade Organisations carefully as they are not all the same.

Some are for full time professionals only and Members are required to undergo evaluation, inspection and have insurance documents checked, others simply let you pay a nominal amount and declare you to be a “Professional Photographer”. Remember that the photography industry is not regulated and anyone can claim to be a “photographer”.

Price:

If it seems too good to be true, chances are it is! Many photographers just starting out tend to charge really low prices and only cover their costs. Many see your wedding as a way of building a portfolio of wedding images. Now this will not apply to all budget priced photographers but as a general rule of thumb, if the price seems really low, then there is a reason for it, so try and find out what it is.

For many Bride and Grooms, price ends up being the determining factor. You spend hundreds, if not thousands on the dress, the venue charges a small fortune, then there are the cars, the Grooms attire, Bridesmaids dresses, the cake, the flowers – cutting costs on your wedding photography can result in poor wedding photographs resulting in huge disappointment and photographs of the day that you simply do not want to look at.

Remember it is a one shot event – to get everyone back to retake the photographs will be time consuming and very expensive.

Make An Appointment:

Until you go meet the photographer, you will not be fully informed if they are the right person for the job. At the meeting ask to see photographs from AT LEAST five recent weddings. Ask if the photographer has worked at your venue before and if so ask if you can see some images from that wedding. Ask to see the demo albums – is there a good range to choose from? Does the photographer have letters of recommendation from previous clients, if so ask to see them. Does the photographer work from home or from a Studio?

During this meeting there are some really important questions to ask, a few are detailed below:

Q. How long have you been trading and how many weddings have you photographed? If the answer is “6 months and 2 weddings, both of them friends of the family who I did not charge because I need the experience and the images for my portfolio” – is this the right photographer for you?

Q. Are you insured?

All professional photographers should carry Professional Indemnity and Public Liability insurance. If they do not then tread carefully.

Q. What are your prices, and what do I get in my package?

Seems a silly question to ask right? Well no! There is nothing worse than handing over your hard earned cash only to find that after the wedding you are not getting what you thought you were. Is there an album in the package? How many hours coverage do you get? What additional products are included in the price? Does the price include image editing? Do you have an overtime fee if we run over?

Q. Do you contract out your wedding photography service?

Picture this scene….. you spend months researching photographers, finally decide on one, get them booked then on the wedding day, someone you have never met before turns up to photograph your big day. How are you going to feel? Angry?

Make sure that the person you book with is the person who will attend and take your wedding photographs. Sounds simple I know but you will be surprised just how many photographers sub contract out their work to other, often inexperienced and uninsured, photographers.

Q. Is this your full time job?

Many photographers have full time jobs and photograph weddings on a part time basis so may not necessarily be available to answer your questions or emails during normal working hours. If you have a last minute question, it may take some time to get a response or you may not be able to schedule meeting times that are convenient to you.

Q. Do you provide a written contract?

It is absolutely critical that you receive a written contract detailing your exact expenditure and what products/services you are getting.

Q. How many weddings do you cover per day?

If the answer is anything other than ONE – be careful. Many photographers will cover more than one wedding a day and this can lead to problems at YOUR wedding. What if the first wedding runs late? This will mean that the photographer may be late to yours.

Q. Can I see some of your work / view the demo albums?

Make sure you have a good look at the photographers work. Look at image quality, look at album quality. Looking at images of babies, sunsets, buildings or family portraits will not give you any idea of their abilities as a wedding photographer. Also ask the question “Is this from a real wedding?”. You will be amazed just how many photographers use images taken on training days in their portfolios. They attend a training session where a Trainer sets up the shot then tells the photographer how to take it. The image may be amazing but can they reproduce it during a real wedding with all the pressure and stresses involved?

Q. What backup equipment do you bring to the wedding?

It never fails to amaze me that photographers still attend a wedding with only ONE camera! If that camera breaks down what are they going to do? Pop out their mobile phone and carry on shooting?

Q. Do you do a pre-wedding site visit?

Have you ever been to a wedding and when it comes to having the photographs taken, it is absolute chaos? Uncle John has gone to check in, Aunty Flo has nipped to the loo, your Best Man has popped to the bar. Surely the Bride and Groom should have been a bit more organised shouldn’t they? Well actually no!

This is down to the photographer and not the happy couple. Site visits allows photographers to create a plan for the day and are a critical component to the overall planning of the day.

Q. What “style” do you photograph in?

There are different styles such as Traditional, Reportage, Photojournalistic, Fashion, Glamour – does the photographer photograph in the style YOU are wanting? Do they do it weekend in, weekend out, or are they trying to photograph in a way they may not necessarily do on a regular basis. Get this bit right and you will love your wedding photographs as you will receive what you expected. Get it wrong and you could end up hating them.

Q. Will you put my wedding photographs online for our guests to see?

The majority of photographers now do this as standard though some still do charge extra for it. Check if there any additional costs involved.

Q. Do you do a pre-wedding meeting?

A professional photographer will prefer to sit down with each and every Bride and Groom at some point before the big day to discuss the day itself. Topics covered may include things like what photographs are to be taken and where, any special requests by the Bride and Groom etc. This helps ensure that the day runs as smoothly as possible.

Q. What will you wear when photographing my wedding?

Again seems a silly question right? You will be surprised how many “professional” photographers turn up to photograph a wedding dressed in jeans, t-shirts and trainers. Smart business attire is the norm but do check!

Booking Your Photographer:

As soon as you have decided on the photographer who is going to cover your big day… PHONE THEM! It is not unusual for photographers to work on a “first come, first served” basis and there is nothing worse than doing all the hard work only to find that someone booked your date 2 hours earlier.

Many photographers will require you to pay a retainer to secure the date. This will be either a fixed amount or a percentage of the total package price and will be deducted from your total photography costs.

Remember: Make sure you get a written contract which details the amount you are paying and what you are getting.

One final thing to think about: Personality. Chances are that your wedding photographer will spend more time with you than any of your other suppliers. Can you spend a whole day with them? Can you work with them for an extended period of time? This is a point that is often forgotten about!

Hope this has helped and if you are getting married in the near future, I hope you have a wonderful day!